Blog
Facts Tell, Stories Sell: What My Beehive Taught Me About Email
There's a voice in the online business world that tells you every email you send needs to have an offer. Every email must sell something. Every open is a transaction waiting to happen. And for a long time, I believed it. Then I became a beekeeper. The first time I...
The One Question ChatGPT Can’t Answer About Your Business (and Why That’s Good News)
I want to ask you a question, and I want you to sit with it for a second before you try to answer it, because I think the answer is the most important thing I can share with you today. What is the one question your customer is asking that no AI tool in the world can...
AI Won’t Replace You. But the Business Moms Who Use AI Will Replace the Business Moms Who Don’t.
I want to say something out loud that I think a lot of mom entrepreneurs are feeling but not saying, because it feels too big to admit and too scary to say in a room of other women who are all building something. You are worried that AI is going to replace you. You...
The Scout Method of Marketing: How I Run a Business by Teaching What I Already Know
I have been a scoutmaster for nearly 2 years. I have been a Girl Scout since I was a Brownie, I earned my Gold Award in high school, I trained other leaders to take their troops camping in college, and in 2024 I became the scoutmaster of my daughter's Scouts BSA...
What’s Old Is New Again: Why Your Customers Still Want a Human on the Other End
Remember the old phone trees? "Press 1 for billing. Press 2 for technical support. Press 3 for everything else." Most of us figured out pretty quickly that mashing 0 over and over (or, on the bad days, yelling "representative" at the top of our lungs) was the fastest...
The 7 Seconds That Decide If You’re a Real Business
You spent two hours choosing the right font. Your friend took the photos, and you wrote the copy at 10pm after the kids were in bed. You hit publish before you could talk yourself out of it. That was the easy part. The hard part is what happens next. Someone finds you...
What Bees Know About Purpose That We Don’t
I think about bees more than most people do. That probably comes as no surprise if you have been following along. My maiden name literally means beekeeper, and I have two hives sitting on a property not far from my home. Watching a hive work is one of those...
The 5 AI Prompts Every Entrepreneurial Mom Should Have Saved
If you read my last post about AI fatigue, you already know the why. You know that the women who learn to use these tools now are going to have a real advantage over the ones who wait. You know that AI isn't here to replace your voice, it's here to remove the friction...
AI Fatigue Is Real. But Here’s Why You Can’t Afford to Sit This One Out.
I see you. You're scrolling through your feed and every other post is about AI. Use AI for this. AI changed everything. AI will replace your job. AI will save your business. AI, AI, AI. And honestly? You're tired of hearing about it. I get it. I really do. Because...









