Blog
The Scout Method of Marketing: How I Run a Business by Teaching What I Already Know
I have been a scoutmaster for nearly 2 years. I have been a Girl Scout since I was a Brownie, I earned my Gold Award in high school, I trained other...
What’s Old Is New Again: Why Your Customers Still Want a Human on the Other End
Remember the old phone trees? "Press 1 for billing. Press 2 for technical support. Press 3 for everything else." Most of us figured out pretty...
The 7 Seconds That Decide If You’re a Real Business
You spent two hours choosing the right font. Your friend took the photos, and you wrote the copy at 10pm after the kids were in bed. You hit publish...
What Bees Know About Purpose That We Don’t
I think about bees more than most people do. That probably comes as no surprise if you have been following along. My maiden name literally means...
The 5 AI Prompts Every Entrepreneurial Mom Should Have Saved
If you read my last post about AI fatigue, you already know the why. You know that the women who learn to use these tools now are going to have a...
AI Fatigue Is Real. But Here’s Why You Can’t Afford to Sit This One Out.
I see you. You're scrolling through your feed and every other post is about AI. Use AI for this. AI changed everything. AI will replace your job. AI...
The Simple Question That Can Instantly Increase Your Sales
This week I've been in a 5-day AI challenge, and one of the speakers shared something so simple and so subtle that I had to sit with it for a...
Freebies That Actually Work: Your Guide to Using Lead Magnets in Your Marketing (and What to Avoid)
You’ve poured your heart and soul into your business. You show up every day, you serve your customers well, and you’re doing your best to keep the...
Networking Isn’t About Finding Clients – It’s About Building Relationships
I spend a lot of time with a group of other digital marketing agency owners, and we often have conversations about networking. Networking can drain...