Blog
Why Your Lead Magnet Needs to Be Useful Before It Needs to Be Clever
Most lead magnets fail for one simple reason. They were built to get an email address, not to provide help to the person handing it over. The result...
Every good email list starts with a good lead magnet
Ever wonder how businesses build an email list of leads as well as customers? They typically start with a lead magnet (some people call this a...
The Beekeeper’s Rule for Content Marketing: Plan Now or Get Stung Later
I learned the hardest lesson of beekeeping the same way most busy mom entrepreneurs learn their hardest marketing lessons, which is by skipping the...
Facts Tell, Stories Sell: What My Beehive Taught Me About Email
There's a voice in the online business world that tells you every email you send needs to have an offer. Every email must sell something. Every open...
The One Question ChatGPT Can’t Answer About Your Business (and Why That’s Good News)
I want to ask you a question, and I want you to sit with it for a second before you try to answer it, because I think the answer is the most...
AI Won’t Replace You. But the Business Moms Who Use AI Will Replace the Business Moms Who Don’t.
I want to say something out loud that I think a lot of mom entrepreneurs are feeling but not saying, because it feels too big to admit and too scary...
The Scout Method of Marketing: How I Run a Business by Teaching What I Already Know
I have been a scoutmaster for nearly 2 years. I have been a Girl Scout since I was a Brownie, I earned my Gold Award in high school, I trained other...
What’s Old Is New Again: Why Your Customers Still Want a Human on the Other End
Remember the old phone trees? "Press 1 for billing. Press 2 for technical support. Press 3 for everything else." Most of us figured out pretty...
The 7 Seconds That Decide If You’re a Real Business
You spent two hours choosing the right font. Your friend took the photos, and you wrote the copy at 10pm after the kids were in bed. You hit publish...