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There's a conversation that happens in the hearts of entrepreneurial moms everywhere. I’ve had it with myself on more than one occasion.  It usually sounds something like this: "I don’t know what to charge for my services. Every amount I think of seems too high."...

February has a way of making everything feel quieter. The frenetic charged holiday momentum is gone, and the “New Year, New Me” energy has faded.The house is either loud with winter stir-craziness (especially when the kids are home unexpectedly because school was...

Remember those old, in-person networking events? You know the ones I'm talking about. You'd show up to a hotel conference room, a local bar/restaurant or chamber of commerce breakfast, clutching your business cards like a lifeline.  There'd be name tags, lukewarm...

If you're reading this, chances are you're wearing about seventeen different hats today. Those hats could be business owner, parent, community volunteer, and chaos commander. Maybe you've got a school event on the calendar, a customer who needs your attention, and...

If you've ever felt like digital marketing is just a never-ending list of things you're supposed to be doing, you're not alone. The list seems endless: Post on social media, send emails, update your website, write blog posts, run ads, engage with followers, create...

If you've ever felt overwhelmed by social media, you're not alone. There are lots of options and trying to stay on top of all of the platforms is a fools’ game.  One expert tells you Instagram is a must. Another expert swears by TikTok. Someone else insists...

You've probably heard the term "SEO" thrown around in every digital marketing conversation you've ever had. Maybe you've nodded along, pretending to understand, or maybe you've Googled it and gotten buried in technical jargon about algorithms and backlinks. Here's...

"Who's your target audience?" It's one of the first questions any marketing expert should ask you, and if you're like most small business owners, your honest answer is probably something like "anyone who needs what I offer" or "small business owners" or "busy...

If you worked through the reflection questions in our last post, you're already ahead of most small business owners. You know what worked this year, what didn't, and where you want to focus your energy going forward. Now comes the part where that reflection turns into...